Our strategy - There’s a common thread that ties humanity. Individual hearts beat to it, and businesses are formed to its pulse. It’s a deep, profound yearning to change the world: make it a better, safer, more loving place.
Non-profits are the gateway to this kind of ground shaking change. But, the business world is set up to prevent those who set out to change the world through non-profits from actually doing so. Non-profits are held to a different standard than their for-profit counterparts. The for-profit world is expected to advertise their products. It’s an assumption that marketing efforts are required for any kind of substantial growth. But non-profits are persecuted for touting the good they do. Even if they’re simply sharing in order to grow and, subsequently, be able to do even more good.
The Girl Who Lived aims to change that by supporting non-profits in their missions by proclaiming loudly, for all to see and hear, what they aim to accomplish. Advertising. Marketing. Sharing the good news. Inviting people and businesses in, to do even MORE good. Returning the blood, sweat, and tears they’ve invested with actual growth. Substantial growth. The kind of growth that only comes from the exceptional marketing of an exceptional product. The kind of growth they need to actually change the world.